This post will concentrate on Donald Trump’s style, and why he’s doing nothing more than being the consummate salesperson, 7x24x365. He can’t be anything else, because it’s worked for him, and it’s working for America. Plus, he’s done it for 70+ years.

Some background …

I’ve been a sales professional my entire career. I started in sales with IBM straight out of Ohio State in 1981. I had other sales and sales management jobs before starting my own company in 1996. Owning a company is a full-time sales job! Something I found out only after pulling the trigger and going out on my own.

As a sales professional, I was given, or took, tons of sales training seminars, and read tens, if not 100 or more, books on sales strategy.

Anyone like me will agree that there are a handful of sales techniques, because they are so effective, that virtually every seminar or book includes. The one I want to talk about today is “mirroring”.

Mirroring is a sales technique that says the way to build rapport or respect with a prospect is to mirror their body language, speech volume and patterns, and movement.

I found it particularly helpful with aggressive, antagonistic, negative, angry, prospects. The people who all salespeople will categorize as “mean”. Every sales vertical has buyers who are legendary for mean behavior. It’s their “schtick”.

The minute I knew I was dealing with a buyer like this, I turned to mirroring. It works every time. They come out aggressively and bombastically, I fire back.

In the case of a “mean buyer”, it earns you respect, which is their brand of rapport.

The President is doing this with Democrats and the MSM.

He sized them up years ago as “mean buyers”. He’s mirroring their style, which is attack, attack, attack, and then when they’re dead, attack some more. They started it; he’s going to finish it.

He’s not trying to build a relationship (rapport), he’s demanding respect through mirroring.

So, they are pissed off that he’s got their number and he’s calling it 24-hours a day.

He’s also got the tenacity and drive salespeople need to succeed. He will not back down.

He will either annihilate them, as they wish to do to him, or they will figure out a way to play ball. But he’s got the upper hand.

More on mirroring:

Psychology Today

Forbes

Wall Street Journal

A few decades ago, I was exposed to the theory of “Occam’s Razor”.

From Wikipedia:

Occam’s razor (or Ockham’s razor) is a principle from philosophy. Suppose there exists two explanations for an occurrence. In this case the one that requires the smallest number of assumptions is usually correct. Another way of saying it is that the more assumptions you have to make, the more unlikely an explanation. Occam’s razor applies especially in the philosophy of science, but also more generally.

William of Ockham (Occam, c. 1280—c. 1349)

My personal definition of Occam’s Razor is that the simplest, most straight-forward explanation for something, anything, has the highest likelihood of being the truth, or factual.

While Occam’s Razor isn’t 100% accurate when assessing situations, I’ve found that more-often-then-not, it is.

I’m writing this blog entry because today’s Mainstream Media (MSM) causes me to analyze almost every story they report using “The Razor”.

Right now, in the middle of the “Ukraine Phone Call” furor, the assertions by MSM talent and pundits defy all logic.

We have a transcript of a phone call that the Left says is telling us something it’s not, and the mental contortion we have to go through to believe them would tie us into pretzels.

And, with all the evidence indicating that something is very rotten in Denmark with Joe and Hunter Biden, we’d be even more twisted.

I encourage you to Google Occam’s Razor and use it as one strategy to decode the processed and fortified babbling that gets passed off to us as news by the MSM.

Be careful to not cut yourself with “The Razor”.